DAWLANCE EXPANDS ITS PRESENCE WITH EXCLUSIVE RANGE OF SDA PRODUCTS

Reflecting upon its core objective of providing convenience to its consumers, Dawlance launches 7 SDA appliance that redefines supreme performance

Karachi, November 29, 2017: Pakistan’s leading home appliance brand – Dawlance, today unveiled its new and exclusive range of as many as 7 small domestic appliances (SDA) for its customers, stepping up further on providing an advanced level of convenience and supreme performance for the large consumer base of Dawlance in Pakistan.

The exclusivity of this new range builds upon the idea of ‘Made for the creative minds, happy faces and healthy hearts’, which speaks for itself, as these appliances aren’t just build on the advanced technology standards, but also ensures the consumer content by giving them comfort and peace of mind with regular usage in their everyday lives.

The new SDA range features 2 vacuum cleaner models; DWVC-6724 and DWVC-770, 1 steam iron; model: DWSI-7282, an express boil kettle; model: DWEK-7220, an easy-to-use toaster; model: DWT-7290, Sandwich maker; model: DWSM-7900, along with a powerful food processor; model: DWFP-7128.

Commenting at the occasion of launching the new SDA range, Hasan Jamil, Head of Marketing Dawlance, said, “The entire Dawlance team is excited over the launch of this new SDA range. With the growing demand for these appliances built on modern technology standards, it was imperative for us to offer professionally crafted products to the homemakers to experience this whole range in its full glory and functional form.”

Adding to this, he said, “In Pakistan, there has always been a huge demand for quality and distinctive products in the built-in space, and this newly launched range of appliances is the answer to our consumers, who are guaranteed to experience exquisite features of fine craftsmanship, durability, robustness and meticulous attention to the detailing of all these appliances.”

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The exclusive range of Dawlance SDA products are carefully thought through and comes with beautiful design and crafted features which are exceptionally functional, conveying a sense of substance, durability and authenticity while meeting the practical requirements of professionals, housewives or anyone passionate for the effective usage of these appliances in their everyday walk of life.

 About Dawlance:

Dawlance, a leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud; Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, small kitchen appliances, washing machines and air conditioners.

Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reach consumers in every corner of the country and is one of the prime reasons for the brand’s success.

Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture.  Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.

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