Karachi: Novo Nordisk Pakistan has signed the Cricket legend Wasim Akram as the Brand Ambassador for Changing Diabetes, an awareness drive about diabetes, in the country. The launch of the campaign was marked at the signing ceremony held at a local hotel on October 09th, 2017. Danish Ambassador to Pakistan, H.E Rolf Holmboe also graced the event along with Dr. Abbas Raza, Consultant Endocrinologist/ Diabetologist.

Wasim Akram becomes the Brand Ambassador for Changing Diabetes Campaign“As diabetes couldn’t defeat me, it cannot stop anyone from achieving their goals. Together, we can promote healthy communities and protect the future generations of Pakistan. The public must play their part by knowing the risk factors, leading healthy lifestyles and encouraging others to do so as well,” said Wasim Akram at this occasion.

Changing Diabetes® is Novo Nordisk’s response to the global diabetes challenge. Under the newly launched campaign of Changing Diabetes® with Wasim Akram, Novo Nordisk Pakistan will run public service messages to create disease awareness along with multiple public awareness programs.

The key to controlling diabetes pandemic is awareness; if proper awareness drives are not conducted throughout Pakistan to educate people about diabetes by 2040, Pakistan may have the eight highest populations of diabetic patients in the world.

“We are very much hopeful that this campaign will go a long way to control the increasing prevalence of diabetes in the country by creating awareness among masses”, said Rashed Rafique Butt, General Manager Novo Nordisk Pakistan.

He reiterated the need for awareness on the importance of a healthier lifestyle to curb the high prevalence of diabetes in Pakistan and shared his optimism.

While signing the contract, Wasim Akram expressed his gratitude to Novo Nordisk Pakistan for the initiative by taking a lead to promote the importance of a healthier lifestyle which is critical for diabetes management.

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Wasim was diagnosed with type-01 diabetes at the age of 31, but his condition didn’t stop him from becoming one of the most successful fast bowlers in cricketing history. His success, despite diabetes, makes him a major inspiration for the people with diabetes and therefore, a perfect fit for the Novo Nordisk Pakistan’s patient outreach efforts. For the past many years, Novo Nordisk has been involved in increasing diabetes awareness in the country.

Novo Nordisk is a global healthcare company with more than 90 years of experience in diabetes care. They also have products for the people suffering from serious chronic conditions: haemophilia, growth disorders and obesity. Headquartered in Denmark, Novo Nordisk employs approximately 41,400 people in 77 countries and markets its products in more than 165 countries.

Farhan Khan

Mr. Farhan Khan, holding a Master’s in Public Administration (MPA) in 1st Division from the University of Karachi. Farhan Khan has got rich experience in Communications, Public relations and Media, with some excellent communication, writing, managerial and reporting skills.

Once a part of the International Committee of the Red Cross (ICRC), as a Communication & Liaison Officer (2010-2012), he is currently serving Live Rostrum, as Manager Regional Leads for the Live Rostrum News Agency.

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